Hey Illico,
I've been following the PMS forum for quite some time already, in fact since the start of the World Cup this past summer when I bought my SONY BRAVIA KDL-40HX700 TV.
I'd like to contribute to your good initiative on this thread, gathering the best possible information on settings for all SONY BRAVIA 2010 users all around the world.
In the past 6 months I have extensively tested, modified, re-tested and tuned over and over all the settings to get the
Windows PMS finely customized to work along my BRAVIA. Most readers would probably wonder by now, is that so difficult to get right in the first place? Well, not at all!

In fact with the current pms-setup-windows-1.20.412 most of the tricky part is pre-configured pretty well already. It is just cause of my profession in the video editing world that I kind of got used to high expectations when it comes to proper rendering & encoding to achieve excellent video playback quality on a display.
So I'm planning to type a step-by-step quick guide, so everyone can manage to get the best out of their fantastic BRAVIA TV's!
I'd like to know from you, how do you think we should make the guide available? I could post right here, and you link it from your OP, or maybe better I type a version that blends into your OP, so you just can update your OP and paste it in there.
Just let me know what's best.
Cheers!